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SEBI’s New Social Media Disclosure Rules for Market Intermediaries

16 March 2026

SEBI’s New Social Media Disclosure Rules for Market Intermediaries

The Securities and Exchange Board of India (SEBI) has introduced new regulations requiring all SEBI-registered market intermediaries and their agents to display their registered name and registration number on social media platforms. The circular aims to curb the rising spread of misleading financial advice and fraudulent investment schemes circulating on platforms such as YouTube, Instagram, Telegram, and WhatsApp. The rules will come into effect from 1 May 2026.

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