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Sign in to searchSEBI’s New Social Media Disclosure Rules for Market Intermediaries
The Securities and Exchange Board of India (SEBI) has introduced new regulations requiring all SEBI-registered market intermediaries and their agents to display their registered name and registration number on social media platforms. The circular aims to curb the rising spread of misleading financial advice and fraudulent investment schemes circulating on platforms such as YouTube, Instagram, Telegram, and WhatsApp. The rules will come into effect from 1 May 2026.
Under the new guidelines, entities such as stock brokers, mutual funds, investment advisers, research analysts, and portfolio managers must clearly display their registered name and SEBI registration number on their social media profile pages. In addition, every post or video related to the securities market must begin with the same disclosure. Agents such as mutual fund distributors or PMS agents must also disclose their principal entity and their own registration identification. Where an entity holds multiple SEBI registrations, it must provide a web link directing users to the official list of registrations on its website.
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SEBI mandates market intermediaries to disclose registration details on social media from May 2026, curbing misleading advice and fraudulent schemes through new transparency rules.
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