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Sign in to searchSHE-MART Initiative (Self Help Entrepreneurs – Marketing Avenues for Rural Transformation)
Context
The Ministry of Rural Development (MoRD) recently held a national consultation in Bhubaneswar to finalize operational guidelines for the SHE-MART (Self Help Entrepreneurs – Marketing Avenues for Rural Transformation) initiative. Announced in the Union Budget 2026–27, the programme seeks to transform rural women from self-help group members into successful entrepreneurs and retail business owners.
Background
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SHE-MART initiative enables rural women entrepreneurs through market access, digital commerce via ONDC, and community retail outlets managed by SHG federations for sustainable enterprise growth.
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