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Sign in to searchSARAS Shakti Collection: Promoting Rural Women Entrepreneurship
Context
The SARAS Shakti Collection and its accompanying Coffee Table Book were recently launched during the Rashtriya Gramin Vikas Sammelan 2026. The initiative aims to strengthen market access, branding, and recognition for products made by rural women-led Self-Help Groups (SHGs).
About the SARAS Shakti Collection
The SARAS Shakti Collection is a curated national collection of premium handicrafts, handloom products, and indigenous goods produced by rural women SHGs across India. It serves as a common branding platform to showcase high-quality rural products in domestic and international markets while promoting women-led enterprises.
History
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SARAS Shakti Collection promotes rural women entrepreneurship through premium handicrafts and handloom products. Launched under DAY-NRLM, it enhances market access and digital commerce for SHGs.
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