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Sign in to searchPurple Revolution under the Aroma Mission
Context
The success of the Purple Revolution, launched under the Aroma Mission from Bhadarwah in Jammu & Kashmir, is now being expanded to Nagaland and other hill districts of Northeast India to promote lavender cultivation as a high-value livelihood option.
What is the Purple Revolution?
The Purple Revolution refers to the promotion of commercial lavender cultivation in non-traditional, hilly, and temperate regions of India. Named after the purple colour of lavender flowers, the initiative seeks to create a sustainable aromatic crops-based rural economy by replacing low-income traditional crops with high-value medicinal and aromatic plants.
History
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Purple Revolution expands lavender cultivation from Bhadarwah to Nagaland under Aroma Mission, creating high-value rural livelihoods and supporting Atmanirbhar Bharat.
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