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Is the 10-Minute Delivery Model Necessary? — Gig Economy, Speed, and Social Security

6 March 2026

Is the 10-Minute Delivery Model Necessary? — Gig Economy, Speed, and Social Security

The debate over the 10–20 minute delivery model has brought the contradictions of India’s gig economy into sharp focus. Sparked by strikes of platform workers demanding withdrawal of ultra-fast delivery timelines, the issue extends far beyond consumer convenience. Critics argue that hyper-speed delivery is not a genuine necessity but a business strategy that shifts cost, risk, and uncertainty onto workers. Speed is extracted from human labour rather than technology, exposing workers to unsaf

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